Hailey Bieber Says She Drew a $1 Billion Line — And Won: Inside the Rhode Sale

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News (1 / 1) 09.05.2026 14:56 / Simo

Hailey Bieber is opening up about the moment she set an unmoveable goal for her brand and why keeping Rhode feeling reachable still keeps her up at night. Read on to discover the full story!

The $1 billion line in the sand

In a Time interview published May 6, Bieber recalled telling her team early in the e.l.f. beauty talks that $1 billion was her non-negotiable baseline. The Rhode founder says she’d been manifesting that exact figure and treated it as the goal she would not accept less than. After the acquisition — which took place nearly one year ago — Bieber stepped into roles as chief creative officer and head of innovation.