Hailey Bieber Says She Drew a $1 Billion Line — And Won: Inside the Rhode Sale

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News (2 / 1) 09.05.2026 14:56 / Simo

Why accessibility matters

Bieber admits she panics when products sell out if it makes the brand feel exclusionary. She insists Rhode was never intended to be a club only some can join, and she wants customers to feel included. As a self-described "skincare fanatic and nerd," she believes effective products don’t need steep prices to be great.

Listening to customers

She says taking feedback and keeping everyday, stable skincare affordable is central to Rhode’s future — a philosophy she applies to pricing and product choices as the brand moves forward under e.l.f.’s ownership.