Kristi Noem's $220M Cowboy Ad Sparks Outrage — $20K for Horses Revealed

Seite 1 / 2

News (1 / 1) 26.03.2026 20:45 / Peter

Kristi Noem's cowboy ad has ignited a firestorm in Washington — pricey line items and political fallout have lawmakers furious. Read on to discover the full story!

Costly production details emerge

Documents released by The Strategy Group Company show the Department of Homeland Security bankrolled a $220 million ad campaign that includes a one-minute spot of Noem riding a horse near Mount Rushmore. The firm listed line items including $20,000 for horse rentals, $3,781 for hair and makeup, $107,405 in labor, $52,599 for videography and a $60,000 signing bonus.